Abstract

ULRICH, Luciana. Ferramentas para o atendimento online de coloração pessoal. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.118, pp.151-161.  Epub Mar 30, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi118.4153.

This year, due to the covid pandemic and social isolation, everyone needed to reinvent themselves and anyone who has not adapted to online care may have swum and swam, but died on the beach. In this scenario, how can an image consultant specializing in personal coloring - which most of the time demands a personalized face to face service, both for the question of light and for the test methodology itself - can act remotely and make your calls online? There are some tools that can help, such as contrast analysis, guidance on combining colors and prints, and color symbology. That is what this article is about.

Keywords : image consulting; personal coloring; contrast; color psychology; online service..

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )