Abstract

PROSPER, Beatriz García  and  FRANCO, Patricia Rodrigo. Las tendencias como estrategia de innovación en el diseño de productos sostenibles para niñxs. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.126, pp.78-93.  Epub Jan 01, 2024. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi126.4569.

The growing concern about climate change in children’s audiences, manifested through global activism, generates a demand that designers must respond to. The study presents a tool for creatives, based on trend analysis, which allows the development of new sustainable products. The tool is based on the observation of lifestyles, business cases and design trends whose methodology provides keys to propose innovative briefings for sustainable products. A visual code instrument that offers information on consumer behavior and allows to know in advance products and aesthetics that will be in force facilitating a strategic direction for design.

Keywords : childhood; child; activism; trend; sustainable; observation; design; innovation; strategy..

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