Abstract

ROCCA RIVAROLA, Dolores. Youth and Democracy: Representations of Young People in the 1989 Electoral Campaign on Television (Brazil and Argentina). Temas debates (En línea) [online]. 2023, n.45, pp.105-142. ISSN 1853-984X.

The 1989 presidential elections in Argentina and Brazil can be considered a pivotal moment. In Brazil, it was the first popular election after two decades of dictatorship. In Argentina, even though citizens had already voted for president in 1983, 1989 marked a scene of disenchantment with party politics and a deepening economic crisis. In those contexts, the ways in which young people were represented in electoral campaigns on television took on a special significance. We can observe, in those representations, the circulation and latency of discourses and images about democracy itself and its future. This article systematizes the representations of youth (especially around youth activism, but also in other forms of reference to young people) in the programs of the Horário Gratuito de Propaganda Eleitoral (HGPE), in Brazil, and in the TV spots, in Argentina, of the most voted candidates (Collor, Lula da Silva, Menem and Angeloz). This double comparative analysis (of political forces and of national cases) is part of a broader objective of examining the mutations in campaigning and as part of the discussion on the transformations in the political linkage since the return to democracy.

Keywords : electoral campaign; young people; Argentina; Brazil.

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