Abstract

COMBA, Silvana; TOLEDO, Edgardo; NANNINI, Victoria  and  CARRERAS, María Inés. A Decade of the Media Observatory. Exploring the Relationship Between Informative Contents and Citizenship Practices in Social Media. Temas debates (En línea) [online]. 2023, n.45, suppl.1, pp.55-61. ISSN 1853-984X.

The Media Observatory of the Faculty of Political Science and International Relations has established itself as an academic space for the systematic analysis of communication in political, social, and cultural processes. Its focus is on collecting data, evaluating interventions in the public sphere, and reflecting on relevant issues in Rosario city, with the purpose of promoting greater knowledge and citizen participation in democracy. Social media has brought about significant changes in public communication, presenting new strategic challenges. Emerging media platforms have become a political stage where actors interact and engage differently with citizens from the way they do in traditional media. The Observatory has investigated the use of social networks by politicians and citizens, as well as the impact of phenomena such as fake news and artificial intelligence in political communication. Over the past ten years, with a rigorous approach, the Observatory has sought to understand trends and challenges that arise in digital communication. And above all, it has highlighted the need for an informed and critical citizenship.

Keywords : Media Observatory; social networks; electoral campaigns.

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