Abstract

DAMIAN, Ieda Pelógia Martins; SANTOS, Beatriz Rosa Pinheiro dos; FALCAO, Nidelson Teixeira  and  COSTA, Davi Rogério de Moura. Gestão do conhecimento para o planejamento estratégico na pandemia: um estudo de caso em um observatorio de cooperativas. Palabra clave [online]. 2021, vol.11, n.1, pp.144-144. ISSN 1853-9912.  http://dx.doi.org/https://doi.org/10.24215/18539912e144.

Knowledge has occupied prominent positions in organizations for enabling the construction of sustainable competitive advantages. In view of the importance of this resource, its management becomes fundamental, since it contributes to the achievement of organizational objectives. These objectives are defined during the execution of the activities of strategic planning, which proposes to direct organizations so that the desired results are achieved. These activities are even more important in times of crisis, such as those that were caused by the COVID-19 pandemic. It was in this pandemic scenario that the University of São Paulo's Cooperative Observatory, through the use of information and communication technologies, developed its strategic planning. In view of the above, this study aims to highlight the contributions of knowledge management to strategic planning, since such tools become even more essential in times of crisis such as those experienced in a pandemic. As methodological procedures, a case study was used that allows, in addition to relating theory and practice, to demonstrate the context of the observatory where the activities were carried out. As a result, it is highlighted that the contributions from knowledge management, such as the development of a collaborative environment, teamwork, motivation, autonomy, among others, were essential for the development of the Observatory's strategic planning in the midst of the pandemic. of COVID-19.

Keywords : Knowledge management; Strategic planning; Covid-19; Pandemic; Observatory of cooperatives; Brasil.

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