Abstract

CICOWIEZ, Mariano. La cámara y el ciudadano: Análisis de los spots de Juntos Por El Cambio 2019. Intersecc. comun. (En línea) [online]. 2022, vol.1, n.16, pp.10-10. ISSN 2250-4184.  http://dx.doi.org/https://doi.org/10.51385/ic.v1i16.148.

The camera and the citizen: analysis of the spots of Together for Change 2019.The audiovisual campaign of Together for Change implemented in the 2019 national elections incorporated into its spots images attributed to an enunciating subject, belonging to the citizenry, located outside its frames. The position of his camera recorded, through perhaps more realistic procedures, a series of public works carried out or in the process of being prepared. The objective of this research is to examine the different enunciative levels that make up the images, with the purpose of recognizing the projection towards their interior that a subject of incorporeal nature carries out. We have elaborated a corpus of advertisements broadcast during the instance of the PASO, in which the application of the technique called cinematographic disengagement is observed. It is concluded that Together for Change hid its production work behind the images made by the citizens that show the spots.

Keywords : Election campaign; Spots, Enunciation; Disengage; Reality.

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