Abstract

SANTOS SILVA, André Luiz dos; DIEDER, Janaina Andretta; GOULART DULLIUS, Rafael  and  SANFELICE, Gustavo Roese. “Isso é Cris Ronaldo”: Representações de masculinidade na Copa do Mundo do Jornal Folha de São Paulo. Educ. fís. cienc. [online]. 2021, vol.23, n.1, pp.163-163. ISSN 2314-2561.  http://dx.doi.org/https://doi.org/10.24215/23142561e163.

This text analyses a set of publishings that represent the Portuguese national team player Cristiano Ronaldo as someone dissonant from the conduct codes prescribed for Soccer. Therefore, it adopts the coverage of the newspaper Folha de São Paulo during the 2014/Brazil/FIFA World Cup matches as a space of empiric material production. The publishings that have Cristiano Ronaldo as their theme were grouped and analysed based on the assumptions of Gender category and representation concept. Throughout the process of production and organization of the empiric material, we perceived that the publishings about the Portuguese athlete were linked to the column “Copa e Cozinha”, place specially designed to deal irreverently with the events of the competition. Evidenced as egocentric, extravagant, vain, and adherent to self-care and beautification practices, which were considered excessive, Cristiano Ronaldo seems to break some conduct codes prescribed for/by sport. Thus, the column “Copa e Cozinha” adopts a “mocking behaviour” as an apparatus that evaluates, qualifies, and judges what is inappropriate and excessive in the Portuguese athlete, technology that aims to regulate the conducts and the maintenance of gender hierarchies.

Keywords : Dissonant masculinities; Folha de São Paulo; Cristiano Ronaldo; Gender; Sport.

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