Abstract

CEPEDA VALERO, Oscar Mauricio; BERNAL OROZCO, Jainet Orlando; NEIRA GONZALEZ, Gustavo Adolfo  and  RODRIGUEZ GAITAN, Sandra Marcela. DISEÑO DE UN PROYECTO DE EMPRENDIMIENTO CON POBLACIÓN VULNERABLE: CASO, JARDÍN INFANTIL DE BOGOTÁ. Cienc. adm. [online]. 2019, n.14, pp.15-27. ISSN 0009-6784.  http://dx.doi.org/https://doi.org/10.24215/23143738e042.

Generating entrepreneurship from a vulnerable population is one of the great opportunities to improve their quality of life. However, supporting these communities so that their ideas of entrepreneurship become effective, it requires an identification of their entrepreneurship intention, abilities and occupational interests. In this way, the article shows a proposal to support the generation of entrepreneurship projects in a vulnerable population, it applied in the case of the relatives of the children of the "Mi Primera Infancia" kindergarten in the Santa Fé neighborhood of Bogotá. Firstly, characterization sessions with the study population were developed (attendants of the children of Garden “Mi Primera Infancia”), then training workshops were held for the identification and generic definition of possible entrepreneurial ideas, based on the profile (age, educational level, occupational activity and time availability) and following the CANVAS methodology. After that, a business idea was selected which responded better to the profile and interests of the community and the market, which is framed in a business of production and sale of food products for people who transit across the area.

Keywords : CANVAS; community development; business structure; entrepreneurial intentions.

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