Abstract

CORRAL, Silvia; D´ANNUNZIO, Ma. Claudia  and  REBORI, Alfredo. STRATEGIC RESPONSES OF ARGENTINE FAMILY BUSINESSES TO THE COVID-19 CRISIS. CASE STUDIES. Cienc. adm. [online]. 2022, n.19, pp.5-5. ISSN 0009-6784.  http://dx.doi.org/https://doi.org/10.24215/23143738e094.

From the perspective of “familiness”, this paper aims to understand the behaviour of family businesses in light of the pandemic caused by COVID-19. In the empirical study, a qualitative design was applied. Following Eisenhardt (1989) and Eisenhardt y Graebner (2007), a minimum of 4 (four) cases were selected to explore and report on the first responses in terms of organisational strategies implemented by family businesses located in a medium-sized municipality in Argentina and belonging to the agri-food chain. The results obtained make it possible to state that, in the face of this crisis, the participating organisations focused on evaluating external circumstances and adopting a series of immediate measures aimed at reducing expenses to maintain themselves, but also at growing towards new markets, relying on self-financing and strong family ties and relationships with third parties. The paper provides new evidence on the resilience of these companies in critical contexts, particularly those located in geographically delimited environments.

Keywords : COVID-19; empresas familiares; familiaridad; organizacionales; estrategias.

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