Abstract

BEDOLLA PEREDA, Deyanira  and  CABALLERO QUIROZ, Aarón José. La imagen emotiva como lenguaje de la creatividad e innovación. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.49, pp.73-89. ISSN 1853-3523.

One approach to design education from the creativity and therefore innovation is fostering in students the experience of sensory and emotional experiences. The detection and characterization of problems to be solved by designing from the perspective of such experience leads students to build more accurate"images" for significant affective answers during the design process.

Keywords : Creativity; Design; Emotional experiences; Innovation; Sensory experience.

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