Abstract

DELUCCHI, Dolores. El Diseño y su incidencia en la industria del juguete argentino. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.49, pp.175-187. ISSN 1853-3523.

This paper describes the growth and restructuring of the Argentina´s toy industry, from the post-convertibility period, in which the design has begun to be used as part of intangible disciplines (marketing, advertising and design) and consequently has been recovered as a driver of innovation and competitiveness. In this context, the author developes a mapping of the presence and impact in the field of design and deployment of their strategies. This work is an advance of the Thesis work: Design as a factor of innovation. Case of SMEs Argentine toy sector, developed by the DI Dolores Delucchi, under UBACYT Project 021, led by DI Beatriz Galan.

Keywords : Design; Innovation; Learning; Toy industry; Transfer.

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