Abstract

ARIZA, Andrea; MARCH, Valeria  and  TORRES, Sofía. La comunicación política de Javier Milei en TikTok. Intersecc. comun. (En línea) [online]. 2023, vol.2, n.17, pp.6-6. ISSN 2250-4184.  http://dx.doi.org/https://doi.org/10.51385/ic.v2i17.182.

TikTok has become one of the most popular social networks in Argentina and the world. In other studies (Ariza, March and Torres, 2022) we have observed how right-wing political leaders are the ones who stand out from other leaders and accumulate a greater number of followers on TikTok. One of the most popular is the leader of “La Libertad Avanza”, Javier Milei, who not only has around 1 million followers on this network, but is also one of the politicians with the greatest presence and viralization in the digital environment. The objective of the article is to analyze the content, topics and style presented in the most popular videos published on Milei's official TikTok account and on the main support accounts that viralize their content between October 2022 and March 2023.

Keywords : Milei; political communication; TikTok; social networks; antipolitics.

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