Resumen

ARQUEROS, Guadalupe. Materialization of the norm: Quotes and iterations in Juan Bautista Simoni collection . Folia [online]. 2018, n.33, pp.07-29. ISSN 0325-8238.

This article is based on the concept of norm developed by Judith Butler and the production of gendered subjects in photograhs is analyzed. Quotes, parodies, effectiveness places, failures and fractures are visualized. The notion of norm is conceived as a way of producing a common standard, regulator of social phenomena and as measure of comparison and reference of the group with itself. Bearing in mind that the norm is not external to its field of application and it is not only responsible of originating it, but also lends reality. Its power is originated in the quote and the iteration. The analysis of Juan Bautista Simoni’s photographic collection (c1900) will allow us to see how the field of effectiveness of norms is the background on which gender is silhouetted in its idealized dimensions, and the ways in the photographic device contributes to a sexual regulator regimen. In this framework, the manner in which images have functioned as discursive constructions from which subjects that iterate the regulation of the masculine and the feminine as a natural ahistorical truth are born will be explored. Besides, we reflect on how photographs reinforce gendered identities weakly shaped, humanizing and framing the bodies on a biopolitical regime. This regime has folds and fractures, but it turns out to be effective. This work is framed on the tradition of gender studies, understood as cultural criticism practices; it interpellates the processes of ideological production of signs in the presentation and representation of pictures.

Palabras clave : Photograph; Gender; Simoni; Norm.

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