Resumen

GUIAMET, Jaime. "Client´s always right": Subjectivity construction´s process in young workers of a multinational chain of supermarkets in Rosario. Trab. soc. [online]. 2012, n.19. ISSN 1514-6871.

In this work we deal with the problem of the subjectivity construction of supermarket´s young workers from the perspective of their relationship with the client, since we consider that in this one a series of significant dimentions of the work in supermarkets are articulated. Nowadays, business politics tend to incorporate workers´ subjectivity in the capital´s appreciation process and, in this sense, attention to customer becomes a key mechanism to achieve it. Besides, we ask ourselves how workers aproppiate this mechanisms in concrete work process of attention to client, emphasizing that, beyond this politics´s effectiveness, workers´ practices also take implicit resignifications, appropiations and limits.

Palabras clave : Work; Subjectivity; Youth; Attention to Client.

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