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La trama de la comunicación
versión impresa ISSN 1668-5628
Resumen
LOPEZ, Vanina Soledad. Encuentro con la comunicación pública de la ciencia en la TV argentina. Trama comun. [online]. 2012, vol.16, n.2, pp.269-283. ISSN 1668-5628.
This paper reviews the approach of the Ministery of Education channel on matters of social comunication of science. In order to achive the goal it presents two key studies of the British public understanding of science: the dominant view of popularization and the three paradigms of popularization. Despite of the attemps to change the dominant view, it still appearing on Encuentro. The scenario seems to be positivist and hopeful as regard the posibilities of life improvements on science's hands while it lacks of controversial matters.
Palabras clave : Public Communication of Science; Public Television; Channel Encuentro.