Resumen

DE SOUZA BRANDAO GUARALDO, Tamara. Práctica de lectura en Brasil: Un análisis del PNLL desde la comunicación. Trama comun. [online]. 2015, vol.19, n.1, pp.15-27. ISSN 1668-5628.

The present paper is aimed at discussing the reading practice in Brazil in the 21st, and presenting, under a communication point of view, the guiding principles, proposals and goals of the national program of book and reading (PNLL - Plano Nacional do Livro e da Leitura, in Portuguese), introduced by the Brazilian government in 2006, when Luiz Inácio Lula da Silva was the president. PNNL provided the first steps to the recognition of literature as a State public policy. Furthermore, in order to analyze the practice of reading, it is investigated quantitative data produced by institutions which operate in the Brazilian reading sector. It is concluded that, in order to fulfill the goals proposed by the PNLL, there is much to be done to make Brazil a reading society.

Palabras clave : Reading in Brazil; Communication Management; Strategy.

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