Resumen

MARANHAO DE SOUZA LEAO, André Luiz; TORRES FERREIRA, Bruno Rafael; IANATONI CAMARGO, Thiago  y  LEITE DE SOUZA, Ildembergue. La Copa del Mundo Fifa 2014: Análisis de los discursos en torno a la promesa de desarrollo turístico del Nordeste Brasileño. Estud. perspect. tur. [online]. 2017, vol.26, n.2, pp.370-393. ISSN 1851-1732.

The Vocation of Brazilian Northeast for tourism is part of a discourse played from the 1980s and served as one of the arguments to justify the choice of four venues of the FIFA World Cup 2014 in the region. Focusing on the many controversies surrounding the legacy left by the event, this study aimed to evaluate the discourses that permeate the tourism development promise of the Brazilian Northeast from the 2014 FIFA World Cup. Therefore, three discursive positions on the theme have been analyzed: the organizers, the press and the society, accessed through interviews, direct observation and documents. As method, the The Foucaudian Discourse Analysis was used, while the Post-Development Theory was adopted as a theoretical lens. Findings reveal two discursive formations that are opposed to the understanding of inheritance provided by the event for tourism in the region.

Palabras clave : FIFA World Cup; Tourism; Brazilian Northeast; Foucauldian Discourse Analysis; Post-Development Theory.