Resumen

GONZALEZ-BUSTAMANTE, Bastián. Evaluando Twitter como indicador de opinión pública: una mirada al arribo de Bachelet a la presidencial chilena 2013. Revista SAAP [online]. 2015, vol.9, n.1, pp.119-141. ISSN 1853-1970.

This work analyses if TWitter is an effective public opinion indicator. It works with a data set that gathers up two weeks activity of the main users that interact upon the Michelle Bachelet's arrival last march 2013 for the Chilean presidential election. It presents a general description of the case, sentiment analysis and social network analysis. It is discovered that most messages were not favorable to the candidate and it is detected a cluster of users that express messages against her.

Palabras clave : Twitter - social networks - public opinion - Bachelet - Chile.

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