Resumen

VIGOVSKY, Eduardo. Los aportes de la creatividad ante la dificultad reflexiva del estudiante universitario. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.43, pp.195-205. ISSN 1853-3523.

College students find it increasingly difficult to analyze, understand, make relations and synthesize. Students consider every content on the internet as a truth and also they valid it without a critical spirit, placing themselves in a comfortable viewers position. University professors should change the way of teaching, ceasing to be the big Other for students. The creativity of university students is a professional challenge and an opportunity for tremendous personal growth of human value.

Palabras clave : Communication; Creativity; Knowledge; Teaching.

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