Resumen

LAZARO, Yoska. La resignificación del término "producto" en el ámbito cultural. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.50, pp.119-125. ISSN 1853-3523.

Product concept seems to have a negative meaning when he enters the world of art. This prejudice has historically generated controversy among artists, negatively impacting the development and retention of filmmakers. Economics with art is not only compatible but necessary. This split weakens the art itself. Awareness of this fact for the artist generates a change of outlook and possibilities. This paradigm shift would mean the opening and deepening the of the artistic field and, consequently, a significant rise in quality.

Palabras clave : Artistic power; Business theater; Cultural product; Economic outlook of the theater maker; Ethical conflict; For the loving to art; Seasons; The decision of the audience; The symbolic.

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