Resumen

VENEZIANI, Marcia. Tendencias opuestasIntroducción. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2015, n.53, pp.17-21. ISSN 1853-3523.

This second publication developed by Parsons The New School for Design and the University of Palermofocuses on the driving forces of the various opposing trends that are observed more strongly in social behavior today. Considering the differences and similarities between the two countries, we discussed how they could express -by design- those emerging demands and the dynamic forces involved in these both contradictory and paradoxical tendencies. Such disputes are based on previous studies of other authors and on the empirical evidence that araises from the various essays published here. The methodology used in the approach reveals, once again, the need to propose new rules when approaching the subject of study within the field of Design and Communication. The Argentine authors working in the various disciplines of the area accepted the challenge of placing under the microscope the footprints found regarding this instituted guideline forces and manifested in the cultural changes and experiences that are externalized in society. All this is analyzed under the lenses of sociology, interior design, ecology, fashion design, photography, advertising, art and pedagogy.

Palabras clave : Design; Opposite trends; Sociology; Interior design; Ecology; Fashion design; Photography; Advertising; Art; Pedagogy.

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