Resumen

GAGO, Sebastian. Desovillando tramas culturales: un mapeo de la circulación y el consumo de las historietas Nippur de Lagash y El Eternauta. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2019, n.74, pp.71-84. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi74.1086.

In this paper, we will focus on the anthropologic mechanisms that ensured an unspoken deal through which a great number of readers have decided to read a particular comic over the ages and different cultural and historical contexts. We address our problem analyzing the cultural goods circulation and consumption circuits, and trying to identify the mechanisms that make “publishing phenomena” possible such as the Argentine comics El Eternauta and Nippur de Lagash. This aim of this research involves a look at the works taking into account the social and cultural context. Our hypothesis is that the social uses of comics, the reading practices, mechanisms of consecration and editorial procedures are cultural mediations between a comic writer and his readers. We have selected the aforementioned works because it is none other than these two comics that have granted their respective authors, Hector Oesterheld and Robin Wood, prestige and visibility, to the point at which they are considered the major figures of Argentine comic.

Palabras clave : Oesterheld; Wood; comic; publishing phenomenon; consecration; reading..

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