Resumen

CORDOVA ALVESTEGUI, Marina. Las campañas de comunicación visual como agentes de cambio social-ambiental: El circuito del agua en Bolivia. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.87, pp.121-155. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi87.3765.

Images do not necessarily represent something real and nowadays they can be created and distributed easily, thanks to technology. Some of those images are presented as a simulation, so it is feasible to manipulate through them or distort the perception of people to achieve objectives that are not necessarily sustainable. Following Berman (2009), “designers have enormous power to influence the way we see our world, and how we live our lives.” That is why it is imperative to actively reflect on how visual communication campaigns can influence the way we manage the environment and its resources.

Palabras clave : Water; Water crisis; Deontology; Graphic Design and Visual Communication; Education; Image; Internet; Environment; Message; Technology; Transition Design; Natural resources; Sustainability; Wicked problems..

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