Resumen

FERNANDEZ, Mercedes Buey. Mathienzo. El punto justo entre la novedad y la tradición. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.111, pp.105-117.  Epub 01-Jun-2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi111.4234.

Just when it was thought that the issue was already exhausted, and that obvious and repetitive projects were inviting everybody to focus on the analysis of migratory policies and flows from the central countries to the central ones, some are looking with fresh eyes. The ones set from the south to the south.

People who forget their traditions lose the awareness of their destinies, once wrote Nicolás Avellaneda. Demonstratrating that innovative products can still be respectful with traditions and fit naturally into international markets, is the best way immigrants have to preserve their identity.

Mathienzo, born from the combination of the Quechua word Mathi, meaning pumpkin or pumpkin container, and the Rioplatense expression, let’s share some matienzos, becomes the crystallization of the south-south bond.

The text invites to analyze mate not only as the expression resulting from an identity construction that beats proud in South America, but encourages and promotes different achievements that help the durability of traditions.

Palabras clave : migration; global south; tradition; culture; identity; innovation; industrial design; object production; mate; yerba mate..

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