Resumen

SLIMOVICH, Ana. Instagram y política. Mediatización y circulación en los perfiles de Cristina Fernández de Kirchner y Mauricio Macri. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.112, pp.209-244.  Epub 01-Jun-2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi112.4101.

From sociosemiotics, the theory of the mediatization of politics and the analytical device of contemporary circulation was investigated in publications and stories published on Instagram in the official accounts of Argentine former President, Mauricio Macri, and the vicepresident, and former president, Cristina Fernández de Kirchner, between March and December 2018. It was concluded in the configuration of two different enunciative strategies that put into play the political / institutional, the individual and the assessor's gaze; as well as two types of communicational movements and changes of scale in mediatization.

Palabras clave : mediatization; politics; Instagram; social networks; macrismo; kirchnerismo; circulation..

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