Resumen

MERCADO, Ana Belén  y  SCARGIALI, Enzo Andrés. Las derechas hechas meme en Argentina y Brasil (2015-2019): un análisis sobre los contenidos de humor político en el contexto de gobiernos conservadores. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.112, pp.336-354.  Epub 01-Jun-2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi112.4108.

During recent years, the massive use of new technologies enabled immediate communication and information channels, which, at the same time, had consequences on the forms of production, circulation and consumption of humor. Among others, different forms of humor were popularized, the well-known “memes”, which consist of images intervened as a parody, satire or ridicule of public figures, from presidents to religious leaders and different political spaces referents.

The objective of this article is to analyze the contents of right-wing memes as an expression of social moods and political climates in Argentina and Brazil between 2015 and 2019. In particular, we worked with memes that circulated through social networks such as Twitter, Instagram and Facebook, between 2015 and 2019 in Brazil and Argentina. To organize our analysis, we selected some political events that had the greatest media impact during the period.

Finally, we outline a reflection on political memes as new humorous formats, the moments in which they arise, their immediacy and short-term effect and their contribution to the reproduction of certain social moods.

Palabras clave : memes; political humor; Brazil; Argentina..

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