Resumen

KOECK-ERIPEK, Eva. El poder de la consultoría de imagen para grupos especiales. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.118, pp.39-52.  Epub 30-Mar-2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi118.4147.

In corporate identity, the correct interaction of content, appearance and marketing is becoming increasingly important in today’s visually oriented world. This applies not only to products, but also to people. The objectives, the messages, the language and the image complement each other to form an effective whole. Personal corporate identity requires being able to develop positive charisma, compelling behavior, and authentic impact. These elements are inseparable, for example, from today’s successful politician. Especially for women and men in this professional field, who often present themselves to the outside world, holistic image counseling is of great advantage in being optimally perceived in a way geared towards the target group receiving your message.

Palabras clave : Image consulting; Presence; Self-confidence; Executive; Politicians; Self-management; Color; Style..

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