Resumen

AMAYA, Chantal Arduini. Ficción transmedia en Argentina. El caso de la serie Según Roxi. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.119, pp.208-223.  Epub 30-Jun-2023. ISSN 1853-3523.

In a scenario of media convergence and on-demand consumption, transmedia narratives find their place in fictional and non-fictional productions. This article aims to analyze the case of According to Roxi. Originating as a web series in 2012, fiction has expanded its story on various platforms, adding in most of them, innovative elements typical of this new way of storytelling. From a qualitative research design with the help of the case study strategy and the techniques of observation and description, the research studies both the canon and the fandom that integrate Roxi's universe.

Palabras clave : Fiction; Transmedia; Argentina; According to Roxi..

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