Resumen

POLANCO, Juan Sebastián Sánchez. Propiedad Intelectual, herramienta para el emprendedor del siglo XXI. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.128, pp.75-89.  Epub 11-Nov-2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi128.4855.

The demands of the fashion market and the current challenges of designers have led them to reinvent themselves within an industry that is becoming increasingly strong. The legal knowledge of their business organization is vital for its operation, the choice of a good corporate model and the identification of resources are the key at the moment zero. The use of Intellectual Property and technology in your business will give a seal of distinction in the market that will result in a better positioning. Having intangible assets, exclusively, and knowing how to manage them will give the entrepreneur additional points in the race to get customers.

Palabras clave : Intellectual property; entrepreneurs; technology; innovation; disruption..

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