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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos
versión On-line ISSN 1853-3523
Resumen
BEROS, Christian Vidal. Influencers y Derecho de la Competencia. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.128, pp.106-122. Epub 11-Nov-2023. ISSN 1853-3523. http://dx.doi.org/10.18682/cdc.vi128.4857.
The birth of the influencers phenomenon within advertising linked to social networks and technology and its necessary regulation by the Law is analyzed. The importance of delimiting and defining when the promotion of a product through these influencers is paid or not is presented and the legal consequences for the free market and consumers thereof.
Palabras clave : Influencers; Law; Publicity; Unfair competition; Regulation..