Resumen

SAAVEDRA GARCIA, María Luisa. LA COMPETITIVIDAD EN MIPYMES DIRIGIDAS POR MUJERES EN LA CIUDAD DE MÉXICO. Cienc. adm. [online]. 2020, n.15, pp.51-64. ISSN 0009-6784.  http://dx.doi.org/https://doi.org/10.24215/23143738e055.

The objective of this paper was to characterize the factors that determine the competitiveness of micro-, small and medium-sized enterprises (MSMEs) led by women. A questionnaire was designed and applied to 272 businesswomen in Mexico City. The main findings were: companies run by women are micro-sized, they focus on services and trade, and they have no legal personality nor use any technological tools; however, they are able to identify business opportunities and boost their businesses with their own and their family’s savings, reinvesting the profits. More than half of them consider that, although their income is insufficient, their business is not at risk.

Palabras clave : competitiveness; MSMEs; women.

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