Resumen

KREPKI, Denise  y  PALERMO, Hernán M.. Work Ludification and Algorithmic Discipline. Practices, senses, and representations of the workers in the development of videogames. Estud. trab. [online]. 2020, n.59, pp.46-48. ISSN 0327-5744.

Today anyone has hyper-individualized assistance ensuring and optimizing our actions and entertainment. This digital-cognitive turn opens up new relationships with the use of technologies, a deep entanglement between biological anatomies and technical objects and, above all, the reconfiguration of human relationships. Without a doubt, we also find profound changes in the ways of conceiving and organizing work. In this article, we are interested in entering the world of work of a software company, to analyze the meanings about work that workers build in this industry. In this sense, we talk about algorithmic discipline to get into the processes of hegemony construction that modulate habits, attitudes, customs, and representations. In particular, we are interested in problematizing the relationship between the work ethos and the playful ethos. The company analyzed is Globant, and we will focus on the workers of the videogame development area.

Palabras clave : Work; Cognitive capitalism; Videogames; Algorithmic discipline..

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