Resumo

PAN-MONTOJO, Juan. The European wine industry: the first to the second globalization. Mundo agr. [online]. 2009, vol.9, n.18, pp.00-00. ISSN 1515-5994.

This article analyzes the evolution of European viticulture and winegrowing in the world context, between the final decades of the 19th century and the present day. It offers a characterization of the resulting wine sector, which in the last decades has undergone the so-called consumption revolution and the transformation of the commercial networks. It tries finally to develop a diagnosis of the weaknesses of the inherited structures in the new context and to formulate possible answers on the basis of the consideration of the historical processes.

Palavras-chave : Vine; Wine; Europe; Consumption; Marketing; Agrarian policy.

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