Resumo

VALENCIANO, Jaime de Pablo  e  ROMAN SANCHEZ, Isabel María. La importancia de la Denominación de Origen Rioja en el contexto del mercado vitivinícola español. Mundo agr. [online]. 2011, vol.12, n.23, pp.00-00. ISSN 1515-5994.

This article reviews the current state of the wine industry, which, it based on information from the last 20 years, has experienced a very negative balance since it has been a significant reduction in the area of vineyards with 2009 data. However, rigorous analysis of the Rioja has allowed us to show the prosperous evolution of the production and marketing of the D.O.Ca Rioja, which has facilitated its consolidation as a first in the ranking. Also, the balance in terms of exports and sales in the domestic market has been very favorable in this period, since the D.O.Ca Rioja takes first place in both markets, so much so that the D.O. has a high recognition major importing countries of the World which are Germany and the UK. For this, the main factor of differentiation of these wineries is the time remaining wine in oak barrels, giving it a unique taste that the consumer knows how to reward

Palavras-chave : Production protected; Wine industry; Denomination of origin and foreign markets.

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