Resumo

HERNANDEZ, Valeria  e  MUZLERA, José. Custom farming and its integration into the agrobusiness model: production and services in the Pampa region. Mundo agrar. [online]. 2016, vol.17, n.34, pp.00-00. ISSN 1515-5994.

Although there are studies about the development of agricultural service providers -"custom farmers" in the local jargon- the exponential growth of this activity throughout the XX century and the dynamics of technological innovation for the agro in connection to this field have posed new questions related to the productive characteristics and the identities built by these subjects. In the approach that follows and which is based on a sample of agricultural producers (provinces of Santa Fe and Buenos Aires) and on qualitative interviews about life stories and business history, we analyzed the characteristics of those who implemented the provision of agricultural services. Taking into account the material and identity dimensions studied we will seek to account for the different strategies displayed regarding the purchase-sale of services by these actors of agricultural production as well as to understand how these strategies are related to the predominant production model.

Palavras-chave : Custom farming; Productive strategies; Identities; Pampa agriculture.

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