Resumo

CORDOBA, María Soledad. Ricos buenos, pobres dignos. Moral y poder en una empresa agroexportadora del sur santafecino. Mundo agrar. [online]. 2018, vol.19, n.40, pp.75.e1-75.e2. ISSN 1515-5994.  http://dx.doi.org/https://doi.org/10.24215/15155994e075.

Based on an ethnographic fieldwork carried out between 2010 and 2012, this paper deals with the mechanisms of management and discipline, both of the workforce and the rural population, with which a national agroexport company and its owners has managed to guarantee a social base that sustains and reproduces its position of power in the territory during more than 150 years of trajectory. The study of the company and the small rural commune of Santa Fe, founded by its owners, revealed three main mechanisms of exercise of power: the incorporation of the employees in a system of patronage relations, the establishment and control of Community institutions, and the implementation of "value training workshops" for employees, their wives, teachers and other public employees. The characterization of these mechanisms will explain the domination’s mode of a contemporary rural elite who, with the institutionalization of the Noble-Rich / Worthy-Poor category, has established persistent inequalities over time.

Palavras-chave : Patronage; Rural employment; Persistent social inequality; Power; Moral; Santa Fe.

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