Resumo

TRAVADELO, M et al. Las estrategias en agrupaciones apícolas de la provincia de santa fe y este de córdoba (argentina). FAVE. Secc. Cienc. agrar. [online]. 2013, vol.12, n.1, pp.33-41. ISSN 1666-7719.

Strategies in beekeeping groups of Santa Fe Province and East of Córdoba (Argentina) The aim of this research is to understand the strategic behavior of different beekeeping groups operating in provinces of Santa Fe and East of Cordoba. The methodology used was a multiple-case study selected by informants. The analysis of the interviews brought together the organizations into 2 groups according to the main target market where beekeepers deliver their production: direct sales to importers, or through middlemen-exporters. The strategic options pursued by each organization are analyzed under the analytical framework proposed by Ansoff (1988) In the process of thinking the strategies is promoted greater integration of partners, is enabled the evolution and adaptation and is fostered the achievement of organizational objectives, builds trust and loyalty, building knowledge bases in capital organization. Work within them is essential to its survival.

Palavras-chave : Beekeeping; Groups, Social economy; Strategic planning; Corporative strategy.

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