Resumo

RETAMOSO, Julieta. Estudios sobre comunicación y cultura popular en Argentina. Trama comun. [online]. 2012, vol.16, n.1, pp.21-38. ISSN 1668-5628.

This work proposes an approximation into the line of research about communication and popular culture developed by Aníbal Ford, Jorge Rivera and Eduardo Romano along the decades of 1970 and 1980 primarily. To this purpose, firstly we will consider the different approaches on communication and popular culture in Argentina during 1960/70. Then, we will focus on one of them, analizing its insertion in the argentinian tradition designed as "nacional- popular". In this line, we will comment the conception of culture that governs the production of the authors, as well as the socio-political context in which the objects of their analysis develop. Finally, we will analyze some of these phenomenon and the way in which them are studied by the authors.

Palavras-chave : Popular culture; Dominant culture; Mass media; Soap opera; Graphic humor.

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