Resumo

MOREIRA, Verónica  e  ARAOZ ORTIZ, Leandro. Prensa deportiva en Argentina: Construcciones identitarias y estilos discursivos del deporte en el diario Olé. Trama comun. [online]. 2016, vol.20, n.2, pp.111-124. ISSN 1668-5628.

Almost two decades after its launch, the daily sport press in Argentina is reduced to the existence of a single newspaper, Olé. Although its multimedia structure hinders the emergence of competitors, their success is based on a successful construction of a language in accordance with the tradition of football as "cultural machine" in the local symbolic universe. This style, however, shows characteristics that, at least, should be problematized, such as the constitution of gender stereotypes and football identities claiming discriminatory and even violent practices, thanks to the uncritical adoption of an aesthetic characterized by the coded language of football fans which is assumed and reinforced by the newspaper. This paper develops a parallel analyse of the newspaper's advertisements in different historical moments and some editions of other significant sport events in 2013 and 2014.

Palavras-chave : Sport journalism; Argentina; Football; Identities.

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