Resumo

SOUROUJON, Gastón. Self Help Books. Cienc. docencia tecnol. [online]. 2009, n.38, pp.87-114. ISSN 1851-1716.

The self help literature has become one of the most significant cultural manifestations of the 1990th decade in Argentina, getting established as a symptomatic and constitutive phenomenon of a new way of conceiving the self. In this paper we intend to trace the specific moral ideal from which the intention's ethic which expresses the self help literature builds up and gets strength. For that purpose we will find support in Charles Taylor's work, trying to prove that the moral ideal that motorizes those books is a particular perversion of the romanticism's ideal of authenticity

Palavras-chave : Literature; Self help books; Authenticity; Romanticism.

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