Resumo

UVINA, Ramiro Federico. Libraries and Web Analytics: a Privacy Matte. Inf. cult. soc. [online]. 2015, n.33, pp.105-112. ISSN 1851-1740.

This paper describes the current web monitoring techniques, emphasizing on how these tools handle the data privacy, with the purpose of establishing guidelines for the adoption of web analytic tools in libraries. Hereby, it presents a comparative analysis of privacy in web analytic software: Google Analytics and Piwik, concluding that libraries aware of privacy matters should use Piwik before Google Analytics, for the blurry Google privacy policies.

Palavras-chave : Web analytics; Libraries; Privacy; Google Analytics; Piwik.