Resumo

GAETE QUEZADA, Ricardo. La responsabilidad social universitaria en la identidad corporativa de las universidades chilenas: Un análisis de contenido. Doc. aportes adm. pública gest. estatal [online]. 2016, n.26, pp.43-74. ISSN 1851-3727.

The article analyze the main forms of expression that possesses the university social responsibility in Chile, especially with respect to the «Universidad Construye País» project that developed during the years 2001-2008, establishing the fundamental bases of this model at the national level and with an important recognition at the international level. In addition, discusses the elements that integrate the corporate identity of the 14 participating institutions of «Universidad Construye País» project, to identify the degree of incorporation that have the values and principles of socially responsible university in the current institutional mission and vision statements. The results show a low presence of the values and principles of socially responsible College in the corporate identity of the universities included in the sample.

Palavras-chave : Corporate identity; University social responsibility; Chilean universities; Universidad Construye País; Higher education.

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