Resumo

ORTIZ GONZALES, Jairo. El rol del comunicador en la era digital. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2010, n.33, pp.73-85. ISSN 1853-3523.

present document is oriented to develop and to fit the corporate communication within a present and practical situational frame. Also, the intention of the author is to present the role and the challenges of communication people in this new age, through refections and revision of practices that, during the past few years, have changed the way in which people and corporations are related to each other.

Palavras-chave : Communication people; Dircom; Director of Communication; Institutional communication; Organizational communication; Public; Public Affaires; Social media; Social networks; Stakeholders.

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