Resumo

PEDACE, Gustavo Adrián. Las relaciones públicas y la mentira: ¿inseparables?. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2011, n.35, pp.107-116. ISSN 1853-3523.

This article retakes and recreates the debate installed for some years in the public relations industry, as much at local level as international, about the necessity to incorporate lying as a resource to professional exercise. For it, it refects around the bases of the profession and reviews diverse postulates in relation to lying from different perspective like sociological, philosophical and theological; tying these with the basic elements of the communicational scheme and with the figure of the corporate spoke person.

Palavras-chave : Communication people; Corporate communications; Corporate reputation; Dircom; Institutional communication; Management communication; Public Relations; Spokesperson.

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