Resumo

SALERNO, Norberto. A la voz de "aura" (Reflexiones tardías sobre el concepto homónimo). Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.39, pp.145-161. ISSN 1853-3523.

The mystical thought in Walter Benjamin and the religious origin of the concept "aura". The "cultual value" and the "exhibition value" in the art work. The work as a ritual. The mechanical reproduction of the art work. The photography as "art without aura" and the new estatus of the work. The persistence of the social ritual in the aesthetic contemplation. The aura in cinema. The problem of performing and the cult to personality. The cold auras in the era of telematic reproduction. The immaterial work, net-art and the contemporary artistic field.

Palavras-chave : Aura; Cinema; Cult; Exhibition; Net art; Photography.

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