Resumo

MARRE, Sofía. La propiedad intelectual y el diseño de indumentaria de autor. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.42, pp.43-57. ISSN 1853-3523.

There exist in our country more of a hundred of clothing designers whose products are quite different from those imposed by global trends. These independent designers, are small entrepreneurs who nourish their creativity and originality with the diverse and wide local culture. This sector undergoes the constant threat of the copy: retailers, foreign brands, foreing designers, among others, observe their proposals eager for new inspirations demanded by consumers. The copy usually collaborates in the legitimización of the creators and innovators. Nevertheless, for these designers, who count on very small structures of little capital work and to invest in diffusion and positioning, the copy can become a weapon of double edge able to destroy all dreams. In this industry a legislation does not exist to protect the creations. The essay analyzes the copy in the fashion industry and the necessity of a copyright legislation for original clothing designs.

Palavras-chave : Cópia; Design de indumentária; Direitos de propriedade intelectual; Emprendimentos nacionais; Gestão do processo criativo; Legislação; Marcas.

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