Resumo

PEREZ TORT, Susana. Poéticas Visuales mediadas por la tecnología: La necesaria opacidad. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.43, pp.53-65. ISSN 1853-3523.

This paper frames the contemporary media emergencies under a new worldview that assumes a paradigm change. He understands the media art as a testimony of contemporary scientific and epistemological theories. Faced with the exponential growth of digital visual mass culture, seeks to establish the difference between the phenomenon of contemporary digital culture industry - reviled by their semantic transparency and purely instrumental value - and the arts mediated by technologies that enable the construction of meaning . Analyzes the impact of the profusion of screens and digital convergence media for the contemporary subject and considers the existence of a new subject that improvises a popular mass media culture. The article proposes as an example, the video installation of the Colombian artist Clemencia Echeverri: Voice, Echoes of the prison (2005), a work that demonstrates the interference of the sound field in contemporary art, enabling both a reflection on the creative subjectivity and place of technological mediation in managing a process of media art. Proposes that art mediated by technology puts a strain on mainstream art criteria, consolidating a new paradigm as emerging aesthetic of contemporary subjectivity.

Palavras-chave : Art and technology; Contemporary Art; Contemporary subject; Media Art; Video installation.

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