Resumo

GOYES NARVAEZ, Julio César. El sujeto en la experiencia de lo real. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.43, pp.151-167. ISSN 1853-3523.

The hipervisual impact produced by information and communication technologies, reshapes a subject exposed to images and audiovisual media (cinema, television) that carry no meaning but reality with all its violence. It must then go beyond their iconicity (sign), to the experience of the trace as it zero degree of significance, to the scopic pulse, to desire, and to the story crisis. The film I am another (2008) by Oscar Ocampo of Colombia, and other visual examples, will be the background of this essay.

Palavras-chave : Desire; Icon; Index; Tale; Visual impact.

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