Resumo

MASCIO, Antonella. La moda como forma de valorización de las series de televisión. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.44, pp.185-195. ISSN 1853-3523.

The article focuses on the relationship and exchanges between the field of media and fashion world. While fashion has always enjoyed a close relationship with media, its role in audiovisual products -and particularly in TV series- seems to have changed recently. Current evolution mainly refers to a change in the textual component: the limits are more faded and related to the real world. In this new context, the dressing issue is not just about functionality related to clothing: the whole universe-fashion is increasingly in the story, appearing on the scene as the object of narration itself.

Palavras-chave : Audience; Fashion; Fashion brands; Narrative context; TV series.

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