Resumo

PRATS, Alejandro. La importancia de la comunicación en el marketing interno. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2013, n.45, pp.241-249. ISSN 1853-3523.

Thinking about what it means for a company having its personnel trained comes up more questions than answers. Finding the right people, choosing the period when is more likely to take time to train people in terms of avoiding lacks in profitability or planning how much to invest are issues that corporate managers should plan carefully. In addition, the idea to apply internal marketing strategies raise at the same time . It’s time for the company to explore, understand, deepen and implement those values, virtues, strengths and disadvantages. In order to reverse and turn them into positives.

Palavras-chave : Communication plan; Differentiation; Endomarketing; Image and corporate identity; Individual and group interests; Internal communication; Management attitudes; Role of the leader; Staff training.

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